We have awesome clients at Data Connect. In our trade show division, we get to work with talented and savvy show hosts to implement ordering, registration, and other marketing services at their events. In order to take advantage of this vast pool of knowledge, we will be publishing a series of interviews with especially high-performing show hosts throughout the year. These individuals have agreed to share some of their tactical insights, tips, and tricks for running successful events.
Our first interview is with Gina Rackers, Director of Marketing at Graves Menu Maker Foods, Inc.
2012 has been an interesting year to be in the trade show software business. The industry is in transition, with show hosts, exhibitors, and attendees questioning the value of large events, and some even doubting the sustainability of physical events all together. In this article we will examine the relevance of face-to-face trade shows in an increasingly digital age, and how virtual technology is augmenting show organizers’ exhibition strategies. Our hope is to provide insights that inform your event planning going into the new year, and give you something to discuss with your associates at the (literal or online) water cooler.
Social media and events go together like peanut butter and marshmallow fluff. Still, it can be hard to keep up with, when there seem to be new tools and strategies cropping up every week. Fortunately, here's handy infographic to make your event marketing just a little bit easier.
