The role of social media in trade event continues to grow. With networks like Foursquare and even Pinterest becoming relevant to event marketing and promotion, it’s worth taking a closer look at what comprises the bigger social media picture in 2012. Thankfully, Northwest Creative Imaging has come up with a handy infographic to lay it all out. It provides tips and tricks for integrating social media into your pre-show marketing strategy, as well as tactics for show day and post-show. (Hat tip to tradeshowguyblog)

Are you using social media to promote your events? What has worked for you and what hasn't? Let us know in the comments.