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Medical meetings feature cutting edge research, valuable continuing education sessions, and exhibit halls filled with the latest treatments, equipment, and services. They are meticulously planned to give attendees an experience they can’t get anywhere else. Yet, when it comes to the event website, the experience can be frustrating at best.
Healthcare exhibitors have unique needs when it comes to lead retrieval systems. Not just any lead system will work for them. A healthcare exhibitor’s lead system must be versatile, it must be smart, it must allow for customization, and it must integrate with the exhibitors CRM and reporting systems. It must also have the ability to capture and report in accordance with compliance rules, regulations, and standards.
There is no shortage of tools available for exhibitors to market their presence at a trade show. In the past exhibitors only had available a 50 to 100-word description in the printed show directory. Now with digital directories, they can upload photos, brochures, videos and white papers. The sky is the limit.
But every event organizer knows, getting exhibitors to completely fill out their profiles and upload all that great information is a struggle.
It’s time, once again, for exhibition industry professionals to meet for one of the best events of the year— IAEE’s Expo!Expo!. For those of you who’ve never attended or are wondering why this is such a special event, we’ve put together a short list of reasons why Expo!Expo! is so valuable for our community.
B2B events produce more data than many event planners know what to do with. We recommend using the following steps to make your data actionable and to keep the conversation going after your customers have all gone home. They'll help turn your event into the proverbial gift that keeps on giving.
We all know that planning an event can test a person’s sanity; a marketing timeline will ensure that important tasks and benchmarks are carried out without stressing you out.
So far in our event marketing series, we've discussed defining an objective for your event, the importance of an event website and email to engage attendees, and how to leverage social media. In this post we'll discuss the role of your company website or blog, printed materials, and Google search.
Using social media to market your event means creating a more conversational, interactional dynamic with your audience. You might be participating in not only two-way exchanges, but also three and four-way discussions as part of a string of questions or remarks. Just be approachable, friendly, and helpful; this simple, human approach to “word-of-mouse” marketing has proven incredibly effective even for some of the biggest businesses on social media.
