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Trade show organizers have access to an abundance of data thanks to integrated registration systems, event apps, RFID, beacons, NFC, mobile lead retrieval, and online marketplaces. In fact, it can be an overwhelming amount of data, and many show organizers struggle to figure out what to do with it all.
Event organizers have to tread a fine line when it comes to collecting information from their attendees. Ask for too much information and you risk potential attendees abandoning your registration form. Ask too little, and you don’t have enough information to ensure the attendee’s experience is customized to meet their needs.
Medical meetings feature cutting edge research, valuable continuing education sessions, and exhibit halls filled with the latest treatments, equipment, and services. They are meticulously planned to give attendees an experience they can’t get anywhere else. Yet, when it comes to the event website, the experience can be frustrating at best.
Healthcare exhibitors have unique needs when it comes to lead retrieval systems. Not just any lead system will work for them. A healthcare exhibitor’s lead system must be versatile, it must be smart, it must allow for customization, and it must integrate with the exhibitors CRM and reporting systems. It must also have the ability to capture and report in accordance with compliance rules, regulations, and standards.
A statistic is often cited that says, “70 percent of leads are not followed up on after a trade show.” Several people have tried to find the source for this statistic with no luck. However, the anecdotal evidence makes it very clear that the majority of exhibitors are not doing a very good job when it comes to lead follow-up.
There is no shortage of tools available for exhibitors to market their presence at a trade show. In the past exhibitors only had available a 50 to 100-word description in the printed show directory. Now with digital directories, they can upload photos, brochures, videos and white papers. The sky is the limit.
But every event organizer knows, getting exhibitors to completely fill out their profiles and upload all that great information is a struggle.
People crave the human interaction that face-to-face events provide, but sometimes it becomes a choice between traveling and staying in the office. How do you tip the scales in favor of your event? By ensuring your attendees achieve their networking and learning goals and that they find the new products and services they are looking for at your event.
It’s time, once again, for exhibition industry professionals to meet for one of the best events of the year— IAEE’s Expo!Expo!. For those of you who’ve never attended or are wondering why this is such a special event, we’ve put together a short list of reasons why Expo!Expo! is so valuable for our community.
