In our last post we shared the first step of creating a solid event marketing strategy. This time around, we will be diving into tactics: What to accomplish with your event website and five best practices to guide your email marketing.
We’ve put together a checklist to assist the marketing efforts for your face-to-face events. The points outlined are a combination of online and offline tactics to ensure that you reach each member of your audience in a way that suits his or her preferences and habits. Every business is different, and no one knows better than you do what tactical mix is right for your industry and customers. Our hope is simply to arm you with the best information to empower your decision making.
If you want to be a freediver, it’s safe to assume that you’ll need to be good at holding your breath. Likewise, being a successful B2B event planner requires a specific set of skills —some that are learned, and others that are rooted in someone’s character or personality.
Could your marketing efforts be a little more cute and cuddly? Maybe a bit greasier with just the right amount of crunch? Here's a handy infographic on how to incorporate more kittens and bacon into your event marketing. Seriously.
Sort of.
Customer service has always been an invaluable asset to every business. A single interaction can bring customers back, maybe even with new business, or drive them away. Now with social media allowing anyone and everyone to share their thoughts or experiences with a simple click, customer service may become all the more important.
Earlier this month, the Data Connect marketing team descended upon sunny San Diego to attend Social Media Marketing World. Hosted by Social Media Examiner, the conference provided three days of expert-led seminars covering everything from LinkedIn to likability. For those of you who weren’t able to attend, we’ve put together a shortlist of our biggest takeaways.
Your kids are doing it; your in-laws are doing it; heck, even the (former) Pope is doing it. Social media has forever changed the way we connect with each other, particularly in business. Traditional marketing alone no longer cuts it; inbound tactics that emphasize education and relationship building are becoming the new standard.
Food waste is a global epidemic. Besides the obvious issue of wasted resources, this also poses a problem as the global population continues to rise. The United Nations predicts that the population will reach 9.5 billion by 2075—an increase of approximately three billion from today’s figure. With 870 million people currently battling starvation on a daily basis, programs must be developed to ensure that the number doesn’t increase as the population grows.