As a trade show software provider for over 120 events annually, Data Connect has seen banner usage of QR codes in 2011, but not all instances are successful. At times, a vendor may not provide a scannable code (try scanning one on a wrinkled t-shirt), a call to action, or link to a mobile-friendly website. Tim Patterson of the Tradeshowguy Blog recently posted a great podcast with Mike Vincent of Fanfare Mobile addressing the benefits of using SMS codes in lieu of sometimes-problematic QR codes.
Planning an event is hard work. There seem to be a million details to oversee and it can be difficult to give your attention to all of them. Additionally, it might be challenging to consider new ways of doing things when it takes all of your time and energy to manage an event using your existing protocol.
To address this predicament, we've created a shortlist of areas in the event planning process that often go overlooked or could be improved with a change of perspective. Some of these questions are general, while others apply if you are using a trade show software or technology solution like our Show Expert Systems.
