Our Two Cents


Ideas and resources for events, technology, and customer experience.

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lead capture

Making Sense of Your Trade Show Data

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Making Sense of Your Trade Show Data

Trade show organizers have access to an abundance of data thanks to integrated registration systems, event apps, RFID, beacons, NFC, mobile lead retrieval, and online marketplaces. In fact, it can be an overwhelming amount of data, and many show organizers struggle to figure out what to do with it all.

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