Research from Gartner Group tells us that 80 percent of your future profits will come from just 20 percent of your existing customers. A trade show organizer understands, this and their biggest fear is the loss of long-time exhibitors.
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There is no shortage of tools available for exhibitors to market their presence at a trade show. In the past exhibitors only had available a 50 to 100-word description in the printed show directory. Now with digital directories, they can upload photos, brochures, videos and white papers. The sky is the limit.
But every event organizer knows, getting exhibitors to completely fill out their profiles and upload all that great information is a struggle.