Our Two Cents


Ideas and resources for events, technology, and customer experience.

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Social Media

How to Market Your B2B Events: Step 3

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How to Market Your B2B Events: Step 3

Using social media to market your event means creating a more conversational, interactional dynamic with your audience. You might be participating in not only two-way exchanges, but also three and four-way discussions as part of a string of questions or remarks. Just be approachable, friendly, and helpful; this simple, human approach to “word-of-mouse” marketing has proven incredibly effective even for some of the biggest businesses on social media.

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Customer Service and the Power of Social Media

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Customer Service and the Power of Social Media

Customer service has always been an invaluable asset to every business. A single interaction can bring customers back, maybe even with new business, or drive them away. Now with social media allowing anyone and everyone to share their thoughts or experiences with a simple click, customer service may become all the more important.

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5 Lessons for Your First 60 Days Active in Social Media

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5 Lessons for Your First 60 Days Active in Social Media

Your kids are doing it; your in-laws are doing it; heck, even the (former) Pope is doing it. Social media has forever changed the way we connect with each other, particularly in business.  Traditional marketing alone no longer cuts it; inbound tactics that emphasize education and relationship building are becoming the new standard. 

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Pointers for Your Trade Show Social Media Strategy

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Pointers for Your Trade Show Social Media Strategy

Social media and events go together like peanut butter and marshmallow fluff. Still, it can be hard to keep up with, when there seem to be new tools and strategies cropping up every week. Fortunately, here's handy infographic to make your event marketing just a little bit easier. 

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