Research from Gartner Group tells us that 80 percent of your future profits will come from just 20 percent of your existing customers. A trade show organizer understands, this and their biggest fear is the loss of long-time exhibitors.
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In this post we will explain exactly how to determine your event's marketing ROI. ROI is often judged by a vague set of factors that aren't precise or even relevant to an event's bottom line. By the time you finish reading today, you'll have the information (and a few magical equations) you need to accurately determine your event's success.
Let's do this thing.