Medical meetings feature cutting edge research, valuable continuing education sessions, and exhibit halls filled with the latest treatments, equipment, and services. They are meticulously planned to give attendees an experience they can’t get anywhere else. Yet, when it comes to the event website, the experience can be frustrating at best.
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So far in our event marketing series, we've discussed defining an objective for your event, the importance of an event website and email to engage attendees, and how to leverage social media. In this post we'll discuss the role of your company website or blog, printed materials, and Google search.
In our last post we shared the first step of creating a solid event marketing strategy. This time around, we will be diving into tactics: What to accomplish with your event website and five best practices to guide your email marketing.