Medical meetings feature cutting edge research, valuable continuing education sessions, and exhibit halls filled with the latest treatments, equipment, and services. They are meticulously planned to give attendees an experience they can’t get anywhere else. Yet, when it comes to the event website, the experience can be frustrating at best.
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As of April 2014, 70% of mobile subscribers were using smartphones. You can breathe easy knowing that it’s highly likely that your audience is well suited to using a mobile app at your events.
Food shows are still about selling, but the sales cycle has shifted, with operators increasingly focused on education, new ideas, and new products. Over the last three years, among the shows that we help manage, there is an average of 15% to 25% in new business sales, but often times a significant number of new case sales happen after the show. These additional new case sales originate at events, but as leads rather than bookings. This is a key difference.
2012 has been an interesting year to be in the trade show software business. The industry is in transition, with show hosts, exhibitors, and attendees questioning the value of large events, and some even doubting the sustainability of physical events all together. In this article we will examine the relevance of face-to-face trade shows in an increasingly digital age, and how virtual technology is augmenting show organizers’ exhibition strategies. Our hope is to provide insights that inform your event planning going into the new year, and give you something to discuss with your associates at the (literal or online) water cooler.