In this post we will explain exactly how to determine your event's marketing ROI. ROI is often judged by a vague set of factors that aren't precise or even relevant to an event's bottom line. By the time you finish reading today, you'll have the information (and a few magical equations) you need to accurately determine your event's success.
Let's do this thing.
We all know that planning an event can test a person’s sanity; a marketing timeline will ensure that important tasks and benchmarks are carried out without stressing you out.
So far in our event marketing series, we've discussed defining an objective for your event, the importance of an event website and email to engage attendees, and how to leverage social media. In this post we'll discuss the role of your company website or blog, printed materials, and Google search.
Using social media to market your event means creating a more conversational, interactional dynamic with your audience. You might be participating in not only two-way exchanges, but also three and four-way discussions as part of a string of questions or remarks. Just be approachable, friendly, and helpful; this simple, human approach to “word-of-mouse” marketing has proven incredibly effective even for some of the biggest businesses on social media.
In our last post we shared the first step of creating a solid event marketing strategy. This time around, we will be diving into tactics: What to accomplish with your event website and five best practices to guide your email marketing.