Our Two Cents


Ideas and resources for events, technology, and customer experience.

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Event Marketing Checklist

Step 7: The Most Important Step in Marketing B2B Events

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Step 7: The Most Important Step in Marketing B2B Events

In this post we will explain exactly how to determine your event's marketing ROI. ROI is often judged by a vague set of factors that aren't precise or even relevant to an event's bottom line. By the time you finish reading today, you'll have the information (and a few magical equations) you need to accurately determine your event's success.  

Let's do this thing.

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How to Market Your B2B Events: Step 3

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How to Market Your B2B Events: Step 3

Using social media to market your event means creating a more conversational, interactional dynamic with your audience. You might be participating in not only two-way exchanges, but also three and four-way discussions as part of a string of questions or remarks. Just be approachable, friendly, and helpful; this simple, human approach to “word-of-mouse” marketing has proven incredibly effective even for some of the biggest businesses on social media.

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How to Market Your B2B Events: Step 2

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How to Market Your B2B Events: Step 2

In our last post we shared the first step of creating a solid event marketing strategy. This time around, we will be diving into tactics: What to accomplish with your event website and five best practices to guide your email marketing.

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