Our Two Cents


Ideas and resources for events, technology, and customer experience.

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Data

How to Market Your B2B Events: Step 6

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How to Market Your B2B Events: Step 6

B2B events produce more data than many event planners know what to do with. We recommend using the following steps to make your data actionable and to keep the conversation going after your customers have all gone home. They'll help turn your event into the proverbial gift that keeps on giving.  

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