A statistic is often cited that says, “70 percent of leads are not followed up on after a trade show.” Several people have tried to find the source for this statistic with no luck. However, the anecdotal evidence makes it very clear that the majority of exhibitors are not doing a very good job when it comes to lead follow-up.
There has been a movement in conference and trade show education toward workshops and peer sessions and moving away from panel and lecture formats. The idea behind this has been that adults learn better by interacting with their peers and through hands on or project based exercises.
While there is evidence to support this, the time constraints many conferences face and experience level of the attendees may not be suitable for these types of formats.
There is no shortage of tools available for exhibitors to market their presence at a trade show. In the past exhibitors only had available a 50 to 100-word description in the printed show directory. Now with digital directories, they can upload photos, brochures, videos and white papers. The sky is the limit.
But every event organizer knows, getting exhibitors to completely fill out their profiles and upload all that great information is a struggle.
People crave the human interaction that face-to-face events provide, but sometimes it becomes a choice between traveling and staying in the office. How do you tip the scales in favor of your event? By ensuring your attendees achieve their networking and learning goals and that they find the new products and services they are looking for at your event.
It’s time, once again, for exhibition industry professionals to meet for one of the best events of the year— IAEE’s Expo!Expo!. For those of you who’ve never attended or are wondering why this is such a special event, we’ve put together a short list of reasons why Expo!Expo! is so valuable for our community.
In August, Data Connect hosted its 1st annual Marketing User Group (MUG). The event brought together our partners and customers for a week-long learning summit, during which we put our heads together regarding the future of trade shows.
In today’s post, Susan Stocking, the lady who was perhaps most integral to the event’s success, will be providing some helpful rules of thumb to add to your conference planning bag of tricks.
As of April 2014, 70% of mobile subscribers were using smartphones. You can breathe easy knowing that it’s highly likely that your audience is well suited to using a mobile app at your events.
We all know that nothing replaces face-to-face communication for immediate customer feedback. But with the pace of business today, there are more messages that need to be communicated than the traditional message bearers can deliver; messages that they may not want or know how to convey.
Fortunately, there is a way to prevent communication bottlenecks and establish timely and consistent exchanges with customers. It has actually been in front of us all along...