To succeed in today’s saturated event arena, marketers and event planners have to think doubly hard about ways to differentiate their conferences from their competition. This means not only creating a unique experience at the event, but also pre and post-event.

In order to illuminate some tactics we’re observing, we’ve put together an infographic. We encourage you to evaluate how your show stacks up to these new best practices and follow up with your thoughts and opinions below in the comments.

Comment