Our Two Cents


Ideas and resources for events, technology, and customer experience.

3 Practical Ways To Use Your Event Data

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3 Practical Ways To Use Your Event Data

Big data is a popular conversation these days amongst event organizers. Professional Convention Management Association reports, “Fifty-five percent of respondents” in a Center for Exhibition Industry Research study “are already active in analytics, and over the next year, an additional 13 percent have plans to sort, filter and study the information that their shows generate.”

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Making Sense of Your Trade Show Data

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Making Sense of Your Trade Show Data

Trade show organizers have access to an abundance of data thanks to integrated registration systems, event apps, RFID, beacons, NFC, mobile lead retrieval, and online marketplaces. In fact, it can be an overwhelming amount of data, and many show organizers struggle to figure out what to do with it all.

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Battle Exhibitor Fatigue

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Battle Exhibitor Fatigue

Research from Gartner Group tells us that 80 percent of your future profits will come from just 20 percent of your existing customers. A trade show organizer understands, this and their biggest fear is the loss of long-time exhibitors.

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Data Creates Better Attendee Experiences

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Data Creates Better Attendee Experiences

An attendee’s experience at an event will impact whether or not they return year after year, and whether or not they recommend the event to their peers and colleagues. You most likely have the key to creating a positive experience at your fingertips.

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Avoid the Pitfalls of Collecting Too Much Data During Registration

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Avoid the Pitfalls of Collecting Too Much Data During Registration

 Event organizers have to tread a fine line when it comes to collecting information from their attendees. Ask for too much information and you risk potential attendees abandoning your registration form. Ask too little, and you don’t have enough information to ensure the attendee’s experience is customized to meet their needs.

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Is Your Healthcare Meeting Website Mobile Friendly?

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Is Your Healthcare Meeting Website Mobile Friendly?

Medical meetings feature cutting edge research, valuable continuing education sessions, and exhibit halls filled with the latest treatments, equipment, and services. They are meticulously planned to give attendees an experience they can’t get anywhere else. Yet, when it comes to the event website, the experience can be frustrating at best. 

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Lead Retrieval: Five Must Haves For Healthcare Exhibitors

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Lead Retrieval: Five Must Haves For Healthcare Exhibitors

Healthcare exhibitors have unique needs when it comes to lead retrieval systems. Not just any lead system will work for them. A healthcare exhibitor’s lead system must be versatile, it must be smart, it must allow for customization, and it must integrate with the exhibitors CRM and reporting systems. It must also have the ability to capture and report in accordance with compliance rules, regulations, and standards.

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